Because of the high levels of "repeat" customers in the cosmetics and perfume departments, a loyalty scheme operates and the rewards are many. Every time a customer spends £20.00, the "Loyalty passport" is stamped. Every 3 visits is rewarded with store vouchers, restaurant vouchers, and money off vouchers. And the rewards can readily build up with a total of 7 rewards for 21 visits.

Complimentary makeovers are available on an appointment basis only and this service is particularly popular to young brides upon booking their gowns from Austins Bridal rooms.